DETROIT - Chevrolet announced the 2010 Equinox crossover will carry a MSRP of $23,185, including a $745 destination charge, for the FWD LS model. It goes on sale this June.
“Offering the fuel economy of a sedan with the functionality of a crossover, the Equinox is a superior value for our customers,” said Ed Peper, GM North America vice president, Chevrolet.
Chevy expects its Equinox to have best-in-class fuel economy at 30 MPG with its advanced 4-cylinder, direct injected engine. It is available in LS, LT and LTZ trim, with available all-wheel-drive. Two new engines are offered, each with fuel-saving direct injection and variable valve timing technology. Vehicle highlights include:* New 2.4L Ecotec direct injected I-4 engine estimated at 182 horsepower (135 kW), which delivers an estimated 30 mpg highway, 21 mpg city (EPA certification pending)
* New 3.0L DOHC direct injected V-6 engine estimated at 264 horsepower (190 kW), which delivers an estimated 25 mpg highway, 18 mpg city (EPA certification pending)
* Driving range of more than 500 miles (800 km) with both engines, for less-frequent fill-ups
* Six standard air bags: dual frontal air bags; head curtain side air bags and pelvic/thorax seat-mounted side air bags
* Standard four-wheel disc brakes with StabiliTrak electronic stability control and traction control
* Standard OnStar and XM Satellite Radio
* “Advanced” remote starting system that also activates the HVAC system and optional heated seats depending on the outside temperature
Inside, the Equinox features attention to detail, including standard tilt and telescoping steering wheel, standard driver seat power height adjustment and power lumbar, and a number of storage bins: an oversized glove box, a closed storage bin in the instrument panel above the center stack, and closed storage under the center armrest large enough for a laptop computer.
“Getting best-in-class fuel economy and great storage for less than $24,000 is significant,” Peper added. “In fact, the starting price for this all-new model is $1,800 less than the previous generation Equinox.”
While the all-new Equinox carries a smaller price than its predecessor, the list of standard content is larger - including more airbags, power lumbar support, and 17″ wheels. Combine this added content with the improvements in fuel economy, driving performance and available features, and the value proposition improves even more with the 2010 Equinox.
Wednesday, July 15, 2009
2010 Chevy Equinox: On sale in June starting at $23,185 MSRP
IIHS awards 2010 Mazda3 “Good” for Frontal Crash Tests
Mazda North American Operations (MNAO) today announced the all-new 2010 MAZDA3 has received a “Good” rating - the highest possible - for frontal crash performance in recently released Insurance Institute for Highway Safety (IIHS) tests.
The IIHS frontal crashworthiness evaluations are based on results of 40 mph frontal offset crash tests. Each vehicle’s overall evaluation is based on measurements of intrusion into the occupant compartment, injury measures recorded on a Hybrid III dummy in the driver seat and analysis of slow-motion film to assess how well the restraint system controlled dummy movement during the test.
“Safety is at the forefront of every Mazda we build and we are proud that the MAZDA3 demonstrates that safety can come in small packages,” said Robert Davis, senior vice president, Quality, Research and Development, MNAO. “Our customers care about the total package - safety, style, performance and fuel economy, all tied together with the soul of a sports car.”
The 2010 MAZDA3 excels in agility, maneuverability, and ease of control at the limits of braking and cornering adhesion. Powerful disc brakes, ABS and electro-hydraulic power steering are standard equipment. Dynamic Stability Control and Traction Control are standard on most models.
To minimize the likelihood of injury when a collision cannot be avoided, the MAZDA3 uses a technology called Triple-H unibody design. Efficient H-shaped reinforcements in the floor, roof, and sides of the body structure resist intrusion and support crush zones at both ends of the vehicle. Six airbags and active head restraints are also standard MAZDA3 equipment. Side-curtain air bags, which help protect all outboard occupants, are a new fast-inflating design with 40-percent larger coverage area.
For more information on these test results, visit www.iihs.org
2010 Audi Q7: More Powerful, Cleaner than ever with TDI
When it was first rolled out three years ago, the Audi Q7 performance SUV immediately achieved a leadership position – as a sporty, comfortable as well as high-performance recreational and business vehicle on a grand scale. Now Audi is making it even better – more elegant and more efficient, with lower emissions: the Q7 3.0 TDI consumes only 9.1 liters per 100 kilometers (25.85 US mpg). And now it’s also available in a new version as a TDI clean diesel, with the world’s cleanest diesel technology and even lower fuel consumption of only 8.9 liters/100 km (26.43 US mpg).The Q7 is the large Audi for sporty individualists, for people who are seeking a vehicle that will take them anywhere they want to go for sports, recreation, and business. Its dynamic proportions and distinctive lines express this character, and subtle modifications endow its styling with even more elegance.
The design: The language of dynamics
At the front end, the large single-frame radiator grille has been redesigned. Vertical chrome bars contrast with its black high-gloss finish. The bumpers too have been restyled. Their lower section is now painted in a contrasting black or gray, depending on the body color. The newly integrated underbody protection in the center section of the bumper has a distinctive ribbed design.
As alternatives to the standard halogen headlights, Audi offers a xenon plus variant and a new adaptive-light system that integrates not only low-beam, high-beam and a special superhighway beam but also turning and cornering lights. In conjunction with the xenon headlights, light-emitting diodes assembled to form
U-shaped bands provide the daytime running lights. The front blinkers are also composed of LEDs as straight-line arrays, located at the upper edge of the air intakes.
The side view too, with its coupe-like roofline, low window area and tautly curved body surfaces, reinforces the dynamic look of the Q7. Door moldings have been modified to add interest. The lightweight alloy wheels are size 7.5 J x 18, the wheels size 235/60. In the V6 vehicles they have seven spokes, in the V8 versions they have six.
At the rear end, the bumper has also been given two-tone paintwork; the tailgate, which includes a portion of the rear pillars in an S-shaped contour, has been given a new and distinctively 3D shape in the vicinity of the license plate bracket. To reduce the weight of the Q7, the tailgate has been made of aluminum, as have the engine hood and the fenders. Standard LEDs in the tail lights create a distinctive lighting pattern.
Eleven paint finishes for the Audi Q7 include four new shades: Ibis White, Graphite Gray, metallic, Teak Brown, metallic, and Orca Black, metallic. An aluminum exterior package is optionally available from Audi: gleaming chrome bars in the bumpers and door moldings; the lower portion of the bumpers is painted in the body color; the center portion of the front apron and the diffuser are painted in a contrasting shade.
The interior: Room to spare
Thanks to its luxurious 300-centimeter (118.11-inch) wheelbase within an overall length of 5.09 meters (16.70 feet), the Audi Q7 has interior room to spare, and the interior flexibility is unrivalled. The seatbacks in the second row are divided into three fold-down sections to provide a level cargo floor.
This increases the luggage space from a volume of 775 liters (27.37 cubic feet) to 2,035 liters (71.87 cubic feet). With the leather upholstery option, the middle seat now has an even more comfortable contour.
Two very useful features are optionally available: either a longitudinally displaceable second seat row or individual comfort seats that are separately displaceable. Another available option is a third row for passengers no taller than 1.60 meters (5.25 feet), combined with an improved easy entry function.
A multitude of detailed improvements in the interior enhance the elegance and the sense of well-being. The instrument cluster has been redesigned: the large, round, easily readable instruments are encircled by metallic frames. Interior lights in the door linings and an inlay on the passenger side enhance the interior styling. Many details of the control elements have been restyled and also enhanced by chrome elements.
The selection of interior colors and materials is also new. Upholstery fabrics are available in black and light gray; leather upholstery additionally also in Para Brown, Savannah Beige and Cardamon Beige. Standard inlays are finished in matt black. In optional design packages, aluminum and wood finishes are used.
The power train: Performance and efficiency
The Audi Q7 is available with six powerful and highly efficient direct injection engines, two of them gasoline-powered and four diesel engines, including the world’s most powerful diesel SUV, the Audi Q7 V12 TDI. Their power is transmitted via a convenient and fast-shifting six-speed tiptronic to the quattro permanent all-wheel drive, which distributes it between the axles with slightly more than half to the rear.
The 3.0 TDI puts out 176 kW (240 bhp) and delivers as much as 550 Nm between 2,000 and 2,250 rpm, yet on the EU cycle it consumes only 9.1 liters / 100 km (25.85 US mpg). The optionally available 3.0 TDI clean diesel even consumes 0.2 liters (0.05 US gallons) less.
Despite highly complex exhaust gas recirculation and the resulting world’s cleanest diesel technology, it consumes just 8.9 liters/100 km (26.43 US mpg). It meets the strict ULEV II Bin 5 US standard and already complies with the Euro 6 limits announced for 2014.
The technology of the TDI clean diesel is highly complex. An advanced version of the common rail injection system with 2,000 bars of pressure, new combustion chamber sensors and a high-performance exhaust recirculating system ensure a highly efficient combustion process. An innovative DeNOx catalytic converter reduces the remaining nitrogen oxides. Just upstream of it, a pump injects an additive named AdBlue into the hot exhaust flow, where this solution decomposes into ammonia, which splits the nitrogen oxides into harmless nitrogen and water. Audi partners replenish the additive during regular maintenance servicing.
In the Q7 4.2 TDI too, fuel consumption has been drastically reduced – from 11.1 (21.19 US mpg) to 9.9 liters per 100 km (23.76 US mpg). Yet the V8 diesel is more powerful: with an output of 250 kW (340 bhp) and a torque of 760 Nm, it develops enormous propulsive power. This maximum torque is available in the range from 1,750 to 3,000 rpm.
At Audi, efficiency and dynamics go hand in hand. That’s also the case in gasoline engines. The 3.6 FSI, a V6 with a small cylinder angle, has a power output of 206 kW (280 bhp) and delivers 360 Nm between 2,500 and 5,000 rpm. Its average fuel consumption is 12.1 liters per 100 km (19.44 US mpg). The 4.2 FSI, a V8, delivers 257 kW (350 bhp) and 440 Nm at 3,500 rpm. Its fuel consumption is 12.7 liters/100 km (18.52 US mpg).
A novel technology from the Modular Efficiency Platform further improves fuel efficiency in all the engines: the recovery system, which during braking and coasting phases converts mechanical energy into electric energy and buffer-stores it in the battery. It reduces CO2 emissions by up to 5 g/km (8.05 g/mile).
The chassis: Safe and sporty
In its suspension technology too the Audi Q7 is exceptional. As a customer option, Audi equips the Q7 with adaptive air suspension – a pneumatic suspension system that operates in conjunction with an electronic shock absorber control, varies the ground clearance at five different levels, and lets the driver select three driving modes: comfort, automatic and dynamic. In its road handling the Q7 excels in its sporty, highly responsive precision. Off-road, it provides a superior ride on widely varying terrains.
The choice of wheels ranges from 18 inches to the 10 J x 21 top version with 295/35 tires. Ten different designs are available, including two very elegant, high-luster, bicolor versions. Large brake discs provide superb deceleration – with
18-inch diameters front and rear.
Optionally available in the eight-cylinder models are carbon-fiber ceramic disk brakes which further enhance the dynamic character of this performance SUV: they are lighter than their steel equivalents, extremely abrasion-resistant and virtually fading-free. They achieve high driving performance and ensure short braking distances. The diameters of the ceramic discs are 420 millimeters
(16.54 inches) in front and 370 millimeters (14.57 inches) at the rear. The calipers are black and adorned with the wording “Audi ceramic”. A total of 24 pistons are used on the front and rear axles.
The equipment: Luxury and high-tech
The Q7 comes with a splendid range of standard equipment. The speed-dependent servotronic steering system is standard, as is a double floor in the cargo area complete with a storage compartment and a dirt tray; there is also a roof rack, an automatic air conditioning system, and an MMI radio operating system complete with a CD audio player and eight loudspeakers.
The option program includes luxury features such as the remote key and four-zone automatic air conditioning. Another high-end option is the climate-controlled comfort seat, which can keep the body warm or cool it by means of small fans.
Particularly dynamic Q7 drivers may wish to consider one of two other quality option packages. The S line exterior package enhances the styling with details such as distinctive bumpers and a solid paint finish. The S line sports package includes a black interior, sport seats with Alcantara leather or Verano leather upholstery, aluminum trim (optionally in piano lacquer finish or birch grain wood), special exterior colors, 20-inch wheels, and a firmer setup for the steel spring suspension or the adaptive air suspension.
The Q7 also offers many intelligent solutions for the practical needs of everyday use – such as an electric luggage space cover, a reversible floor mat, a set of luggage rails, a removable ski bag, and a moveable storage box. The options program includes separation grids, an interior bicycle stand, various roof-mounted carriers, a distinctive off-road styling package, and a pivoting trailer hitch: this powerful SUV can tow up to 3.5 metric tons.
In the infotainment field, Audi provides a carefully differentiated selection of modules. The three optional systems are part of the new generation of Audi devices. The top-of-the-line version integrates a hard drive for navigation, music and telephone data, a high-resolution color monitor and 3D map graphics, a DVD player as well as voice control. It can be expanded into a luxury media center with features such as a Bluetooth telephone, a TV tuner, a digital radio tuner, plus rear seat entertainment. A very special highlight is the advanced sound system from Bang & Olufsen with its ten channels, 505 watts of power and 14 loudspeakers.
The range of optional equipment is rounded off by technologies from the luxury class. The radar-supported adaptive cruise control regulates the speed and the distance to the preceding vehicle in a range from 30 to 200 km/h (18.64 to 124.27 mph) by acceleration and deceleration. If a threat is detected, the integrated Audi braking guard warns the driver at two levels.
From a speed of 60 km/h (37.28 mph), Audi lane assist helps the driver stay in lane by means of a camera that recognizes the lane lines. Audi side assist ensures safe lane changes above 30 km/h (18.64 mph) with the aid of a radar system that monitors the traffic pattern within 70 meters (229.66 feet) behind the vehicle. Finally, the Audi parking system advanced assists parking by means of a rearview camera and reference lines on the onboard monitor.
The world’s strongest diesel SUV: The Audi Q7 V12 TDI
Even when it was first rolled out, the Audi Q7 V12 TDI, the world’s strongest diesel SUV, had a uniquely distinctive look resulting from its large air intakes. The new version features modifications to the interior and the rear end.
The V12 diesel, with a 6-liter (6,000 cc) engine closely related to that of the R10 TDI racing car – a triple Le Mans winner – delivers 368 kW (500 bhp) and develops a torque of 1,000 Nm between 1,750 and 3,250 rpm.
Acceleration from zero to 100 km/h (62.14 mph) in 5.5 seconds and a capped top speed of 250 km/h (155.34 mph) equal the driving performance of a powerful sports car. Despite these impressive performance data, the V12 diesel gets by on an average of 11.3 liters of fuel per 100 km (20.82 US mpg). Its luxurious standard equipment includes 20-inch wheels, a Bose sound system, and many additional features.
Friday, July 10, 2009
Nissan wants Car Buyers to "Look Closer" in new Ad Campaign
Having planted a flag in the ground that proudly waves the Nissan badge with its ongoing “Look Closer Nissan Delivers” marketing campaign, Nissan North America, Inc. (NNA) is taking on the competition in a new multi-media effort that utilizes third party quotes to highlight Nissan vehicles’ “excitement edge.”
The new advertising, which encompasses broadcast, print, interactive and direct mail, begins airing today and will continue for the foreseeable future.
One television spot, for example, utilizes a pair of automotive enthusiast magazine quotes about a competitor to the Nissan Altima. “Perfectly boring automobile,” says AutoWeek. “Dull as dishwater,” claims Car and Driver. A Nissan Altima then slides across the screen wiping off the quote lettering while the voice-over announcer explains, “Good thing for you, quality doesn’t have to be boring.” Other executions focus on Altima’s horsepower and torque advantage versus the competition and highlight Altima’s top segment ranking in the J.D. Power and Associates’ 2009 Initial Quality StudySM (IQS) award. The ads also include Nissan’s value positioning and financing availability.
“We’re using the words of leading automotive authorities to make our case, both in terms of driving exhilaration and quality, then closing the deal with our strong value story,” said Christian Meunier, vice president, Nissan Marketing. “We want buyers to understand that you get more in a Nissan, including excitement – more than Toyota and Honda. Consumers’ dollars today must go farther so their choices must be smarter. And Nissan delivers.”
The campaign was created in conjunction with Zimmerman Advertising, Fort Lauderdale, Florida.
Hyundai: Selling Out - To Customers
In my daily investigative online reading, I came across a story that almost seems too far-fetched to be true. Dealers across the country are literally selling out of a vehicle model. Certainly, this would be rare for any domestic automaker, except for brand-new, just-introduced models. What made the story even more remarkable, is that the vehicles that are flying off dealer lots faster than the factory can produce them is not an exotic sports car or headline-grabbing retro revival.
In my daily investigative online reading, I came across a story that almost seems too far-fetched to be true. Dealers across the country are literally selling out of a vehicle model. Certainly, this would be rare for any domestic automaker, except for brand-new, just-introduced models. What made the story even more remarkable, is that the vehicles that are flying off dealer lots faster than the factory can produce them is not an exotic sports car or headline-grabbing retro revival.The vehicle in question is the humble Hyundai Accent. The three-door version at that. This is strictly basic transportation. But even this model is equipped with power windows and is available with XM Satellite radio. If there’s one thing Hyundai has learned about Americans, it’s that they love bargains and bang-for-the-buck. Just look at the explosive proliferation of Wal-Marts and Targets across suburbia. Bottom-feeders like the Accent are normally the loss-leaders that dealers have to resort to rebates or incentives to move off the lot. But even without the help of any financing spiffs, these cars are flying off dealer lots. Part of the problem is a production shortage in Korea, further exacerbated by a labor strike.
I’m sure the last sentiment that Detroit feels for Hyundai right now is sympathy. How many of them would love to have this same problem? Well, Ford in particular has plenty of modern, attractive products in its global portfolio that could help turn the tide for them. Case in point: Europe has a fresh, new Focus, while we’re stuck with an 8 year-old leftover. GM finally seems to “get it” and is essentially making Saturn their North American Opel outlet. Being overly-reliant on overseas research & development is an entirely different subject, but I say don’t be afraid to pick a winner, wherever it hails from. I hope we see similar headlines in the not-too-distant future for our hometown boys, too.
Thursday, July 9, 2009
Acura brand is 5-Star Safety Winner from NHTSA, IIHS
For the first time in the history of automotive safety crash testing, an automobile nameplate has simultaneously earned top government and IIHS safety ratings for every vehicle in its line-up.
On March 25, 2009, the National Highway Traffic Safety Administration (NHTSA*), as part of its New Car Assessment Program (NCAP) testing, awarded the all-new 2009 Acura TL performance luxury sedan a 5-Star rating - its top rating - for side impact crash safety for both front and rear passenger seating positions. In earlier NHTSA testing, the 2009 TL achieved top safety ratings (a 5-Star rating for frontal crash performance for both driver and front passenger along with a 5-Star rating for Rollover resistance) meaning the 2009 TL now ranks as a top performer in all governmental safety ratings.
In November 2008 the Insurance Institute for Highway Safety (IIHS) awarded the 2009 Acura TL performance luxury sedan its top safety rating of “GOOD” for Frontal Offset Crash Test, Side Impact Crashworthiness Evaluation (SICE) and Rear Crash Evaluation. Furthermore, all Acura vehicles employ Vehicle Stability Assist™ (VSA®), an electronic stability control system that, when combined with GOOD ratings in Frontal, Side and Rear crash protection allow every 2009 Acura model to earn the IIHS’ prestigious TOP SAFETY PICK rating.
“Acura’s achievement means that no matter which Acura model buyers choose, they’re getting a high level protection for the most common types of real-world crashes,” said IIHS president Adrian Lund.
The 2009 TL’s top safety ratings, combined with the rest of the Acura line-up’s top safety ratings from NHTSA and IIHS, mark the first time in history that an automotive nameplate has achieved top honors for front, side and rear crash worthiness for all of the vehicles in its lineup.
“No other automotive brand has accomplished what Acura has, nor can make the safety claims that Acura can,” said John Mendel, executive vice president of automobile sales. “When consumers think safety, they really should think Acura.”
The NHTSA and IIHS safety ratings are a direct result of Acura’s “Safety Through Innovation” initiative that is based on the brand’s commitment to leadership in safety. The initiative’s goal is for all Acura models to provide a high level of occupant protection along with injury mitigation to pedestrians, as well as increased crash compatibility with other passenger vehicles - regardless of vehicle size or price.
For 2009, all Acura models include as standard equipment the Advanced Compatibility Engineering™ (ACE™) body structure along with a host of other standard safety equipment including Vehicle Stability Assist™ (VSA®), anti-lock braking system (ABS), dual-stage/dual-threshold front airbags, front-side airbags with passenger side Occupant Position Detection System (OPDS), side airbags for all outboard seating positions, front seats with integrated active head restraints, front seatbelts with automatic tensioning system and load limiters, Tire Pressure Monitoring System (TPMS) and Daytime Running Lights (DRL).
Acura’s ACE™ body structure is designed to help absorb the energy of a frontal crash, while also helping to minimize the potential for an “under-ride” or “over-ride” phenomenon that can occur during frontal impact with a significantly larger, smaller, higher or lower vehicle. ACE™ channels frontal crash energy to both upper and lower structural elements, including the floor frame rails, side sills and A-pillars. These specially engineered load pathways help distribute frontal impact forces through a greater percentage of the vehicle’s total structure and away from the passenger compartment.
Acura engineers have the advantage of being able to utilize two ultra-sophisticated crash test facilities, including the world’s first indoor multi-directional car-to-car crash testing facility, located in Tochigi, Japan. This facility has played a crucial role in the development of enhanced designs for occupant and pedestrian safety as well as vehicle-to-vehicle compatibility.
Acura engineers also utilize the company’s Raymond, Ohio, Automotive Safety Research Facility to perform advanced testing on all U.S.-developed models. The facility features the world’s first pitching test sled, which aids efficiency by enabling economical, repeatable and quick crash test simulations with certain interior safety components (such as seats and seatbelts) prior to conducting a crash test with an actual vehicle. The lab also features one of the world’s highest resolution impact barriers, which enables precise measurement of the distribution of impact load forces on a vehicle allowing for even more advanced vehicle designs.
Acura has been the first to market on many safety technologies including: the first production vehicle in the U.S. to offer a 4-channel anti-lock braking system; the first car to have dual-stage driver- and passenger-side airbags; the first luxury SUV to receive a 5-Star crash safety rating from NHTSA; and the first production vehicle to offer Occupant Position Detection System (OPDS) that varies the deployment of the passenger side airbag depending on the occupant’s body location.
As part of its commitment to improving safety for all road users, Acura has also led the U.S. industry in the application of features designed to reduce injuries to pedestrians in a collision (such as collapsible hood hinges and breakaway windshield wiper pivots) with a focus on reducing severe head injuries which account for 60 percent of pedestrian fatalities. In addition, the company sought to better understand the dynamics of pedestrian collisions, thus it developed the POLAR II safety test dummy which is widely recognized as the world’s most advanced pedestrian safety test dummy.
About NHTSA
NHTSA is a United States government agency within the Department of Transportation (DOT). In addition to conducting vehicle crash safety testing, NHTSA also develops standardized crash test dummies used by most testing agencies. NHTSA also develops a wide variety of automotive related regulatory parameters including, but not limited to: Corporate Average Fuel Economy (CAFE) standards, Vehicle Information Number (VIN) standards, automotive defects and recalls, as well as maintaining the Fatality Analysis Reporting System (FARS) that provides statistical information regarding vehicle crashes.
NHTSA established the New Car Assessment Program (NCAP) in 1979 based on Federal Motor Vehicle Safety Standards (FMVSS) that serve to improve occupant safety during an automotive crash. Based on a series of “star” ratings, NHTSA rates the safety of a vehicle through frontal impact and side impact crash testing, rollover resistance measurements, and dynamic stability testing. The highest NHTSA rating for any test/measure is 5-Star, with 1-Star being the lowest rating. NHTSA information and vehicle ratings can be obtained by visiting www.safercar.gov.
About IIHS
The IIHS is a not-for-profit organization that conducts independent testing to help reduce losses - deaths, injuries and/or property damage - from crashes on the nation’s highways, and provides its findings to automotive insurers. Based on crash test ratings, insurers have valuable information to help determine automotive insurance liability. IIHS has been conducting vehicle testing since 1969, and while it conducts impact crash tests similar to those conducted by NHTSA, IIHS tests make use of offset barriers rather than full-vehicle-width barriers. Based on post crash test analysis, IIHS rates crash safety using four ratings: Good, Acceptable, Marginal and Poor. IIHS also conducts other vehicle safety tests including low-speed bumper impact tests and seat headrest evaluations based on rear impact tests.
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